11th Annual Bull and Female Sale

Thank you for joining us! Mark your calendars for the first Saturday in March. 

Loving Farms has been producing high quality shorthorn cattle since 1950 with genetics that redefine acceptance in the commercial cattle market.


Marty Loving and his son, Scott Loving, along with their families have continued to operate and perfect the breeding operation.


An annual bull and heifer sale is held the first Saturday in March at the farm in Pawnee Rock, Kansas. 

Sale Videos

Videos are up and additional info will be added frequently.  

Decades of Performance

LF has been recognized with the most Performance animals in the breed since 2016. 20 Newly Recognized Animals

The American Rancher

Loving Farms was featured on American Rancher in February 2021. 

Grow Smarter.

Loving Farms has invested in feed efficiency testing to arm our customers with the best data to improve their bottom line. Learn More


Listen to Scott on Howard Hale's podcast, Cattleman's Corner.