About Us
Loving Farms is a Kansas-based seedstock operation developing feed-efficient, performance-proven Shorthorn genetics since 1948. Marty Loving and his son, Scott Loving, along with their families have continued to operate and perfect the breeding operation. An annual bull and heifer sale is held the first Saturday in March at the farm in Pawnee Rock, Kansas.
2025 Sale Info​
Bulls: 72 averaged $6222
Females: 30 averaged $3458
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Click here to view offering.
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Thank you to all the bidders, buyers and supporters.
Plan to join us March 7, 2026.​
A Different Shorthorn
Why Choose Loving Farms?
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We have had the most ASA recognized Performance animals in the breed since 2016. Every year, topping the list with dams and sires that produce predictable, profitable genetics.
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We have generations of feed efficiency data and actively select for efficiency, reducing the highest cost input: feed.
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We collect more than 20 points of data on every animal so you can make the most informed decision for your operation.
Get to Know LF
The American Rancher
Loving Farms was featured on American Rancher in February 2021.
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The American Rancher
Loving Farms was featured on American Rancher in February 2022.
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